Kubotek’s Competitive Upgrade Program

Kubotek is trying to relieve some of the history based CAD vendors of their customers through an interesting competitive upgrade program. For just $2200 you can “upgrade” your seat of SolidWorks, Inventor, Pro/ENGINEER, CATIA , NX or for that matter any history based modeler for KeyCreator, the company’s direct modeling solution.

Personally, I don’t believe many people will simply replace a SolidWorks seat for KeyCreator one. However, I don’t believe you need to actually stop using your old CAD system. So if you have few seats of a history based MCAD system and are thinking of buying additional $5000 licenses for people not that involved in the design process, say for the “extended design team”, then this may be a good deal. This will be interesting for people using SolidWorks and Inventor because the $2200 KeyCreator comes with translators for those file formats. You need to pay more for translators for CATIA V4/V5, NX and Pro/ENGINEER.

I am not sure whether asking history based MCAD users to “upgrade” to the history free KeyCreator is a good idea. Personally, I like the approach that SpaceClaim is taking – which is more like promoting itself as a companion product not aiming to replace anything. Come to think of it, SpaceClaim Engineer starts at $1995 and you need to pay more for translators for SolidWorks, Inventor, CATIA, NX, Pro/ENGINEER. So I am looking at this “competitive upgrade” program as more a competition between Kubotek and SpaceClaim.

  • ssweeney

    Hi Deelip:

    Thanks for commenting on the Kubotek USA, KeyCreator Competitive Upgrade program.

    I want to clarify one point. The KeyCreator Competitive Upgrade Program will not require the companies to “turn in” their History Based modeler. They can continue to use it. We believe that every engineer should have the best tools they need to get the job done. And that may include a history-based modeler. But, in many cases, a direct modeler is superior. So we are also recommending KeyCreator as a companion product. (at least for now.) We include many translators, because we recognize the fact supply chains include many CAD formats and that no one CAD company should dictate the format that companies should use. Product designers own their files and data, not the CAD companies.

    Many areas within companies, manufacturing engineering, job shops that need to work with many types of CAD files, engineers doing Finite Element Analysis, creative designers, designers that are making non-standard products, will find KeyCreator Direct Modeling may be exactly what they didn't know they were looking for.
    So, the upgrade, is indeed an upgrade in technology, but they can keep their old history-based modeler (we have no use for it!) :)
    Thanks for reading,
    Scott




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