The Transformation Of 3D SystemsFeatured, Opinions Thursday, May 26th, 2011
One of the reasons, apart from money ;-), I sold my companies to 3D Systems was the change I saw in the direction of the company. I saw an opportunity to be part of things that could impact a far larger number of people as compared to the number of people a five man company in India could impact. 3D Systems is undergoing a transformation for the better as will become evident in the months and years to come.
Yesterday 3D Systems unveiled a new web site for investors at http://investor.3dsystems.com as part of the migration of the company’s stock from NASDAQ to NYSE. Today the company announced the commencement of trading on the NYSE under the ticker symbol “DDD” (obviously).
When companies change direction or focus they often do something to make it evident to the public. For example, recently PTC decided to replace its well established Pro/ENGIGNEER brand with Creo. Although a technology shake up is involved here, it was more of a statement to say that things have changed. 3D Systems is changing its corporate logo. This is the old logo.
And this is the new 3D Systems logo.
The other day I mentioned a post by friend Al Dean from DEVELOP3D titled “3D Systems: gearing up for the mainstreaming of 3D printing“) in which he made the case that 3D Systems was acquiring companies to get itself ready to take 3D printing to the mainstream. He got it right. Actually there is really no need to guess here. The 3D Systems Inventor Relations brochure states this pretty clearly:
“Recognizing the opportunity to deliver 3D content to an expanded audience, the company began to execute on its initiative to build 3D consumer content products and services through the acquisition of Sycode, The3dStudio.com, and Freedom of Creation in 2011. The company plans to execute the consumer content initiative through a combination of internal developments and acquisitions.”
I will end with one of the presentation slides for today’s analyst and investor event. Click the image for a larger view.